About Us - Aurepheetz

Our Story

Aurepheetz was founded in 2016 by Abena Osei, a financial advisor who saw firsthand how many small businesses in Ghana were struggling due to poor financial management practices. After working with hundreds of entrepreneurs who mixed personal and business finances, failed to track cash flow, and made uninformed investment decisions, Abena realized there was a critical need for practical financial education and tools specifically designed for the Ghanaian market context.

Our name "Aurepheetz" combines "Aure" (derived from "aurum," the Latin word for gold, symbolizing value) and "Pheetz" (representing financial fluency or "financial feats"). Together, it embodies our mission to help entrepreneurs create golden opportunities through financial mastery.

What began as a small consulting practice has grown into a comprehensive financial education company serving thousands of small business owners and market traders throughout Ghana and neighboring countries. Our team of experienced financial advisors combines international best practices with deep local knowledge to create solutions that truly work in the African business environment.

Our Core Values

Practical Solutions

We focus on real-world applications that work in local market conditions.
Financial Transparency

We believe in clear, honest communication about financial matters.
Client Empowerment

We don't just advise; we educate and empower business owners to make informed decisions.
Ongoing Support

We provide continuous guidance as our clients' businesses evolve and grow.

Our Mission

To transform the financial health of African small businesses by providing practical education, tools, and support that empower entrepreneurs to make sound financial decisions and build sustainable wealth.

Our Vision

A thriving African business ecosystem where entrepreneurs have the financial knowledge and tools to grow from small-scale operations to established enterprises, creating employment and economic prosperity in their communities.

Our Impact

7,500+

Business Owners Supported

42%

Average Profit Increase

Cities Across Ghana

3,200+

New Jobs Created

Since our founding, we've worked tirelessly to create measurable impact in Ghana's small business sector. Our clients typically see a 30-50% improvement in their cash flow management within the first three months of implementing our systems. By year's end, most report significant profit increases and better overall financial health.

Beyond the numbers, we're proud of the transformative stories we hear: market traders who've expanded to multiple stalls, small shop owners who've secured their first business loans, and entrepreneurs who now have the confidence to make strategic growth investments. These success stories drive our mission forward every day.

Meet Our Team

Our diverse team combines expertise in finance, education, and local business practices to create solutions that truly work for Ghanaian entrepreneurs.

Abena Osei

Founder & CEO

With 15 years in financial advisory and a passion for entrepreneurship, Abena established Aurepheetz to bridge the financial knowledge gap for small businesses in Ghana.

Grace Mensah

Head of Training & Development

Grace specializes in creating accessible financial education programs. Her background in adult education helps ensure our materials work for entrepreneurs at all literacy levels.

Kwame Adu

Chief Financial Advisor

Kwame brings extensive experience from both banking and entrepreneurship. He oversees our advisory team and ensures all financial guidance is both sound and practical for local conditions.

Fatima Yakubu

Market Sector Specialist

Fatima previously ran her own successful market business for 12 years. Her firsthand experience helps us create solutions that truly address the unique challenges of market traders.

Daniel Owusu

Product Development Director

Daniel leads the creation of our financial tools and systems. His background in both finance and product design ensures our solutions are both effective and user-friendly.

Our Partners

We collaborate with organizations that share our commitment to strengthening Ghana's small business sector.

Ghana Association of Small Businesses

Strategic partnership to deliver financial training nationwide

Kumasi Market Traders Union

Collaborative programs to improve financial literacy among market vendors

GhanaBank SME Division

Joint initiative to improve loan readiness for small businesses

Ministry of Trade and Industry

Certified provider of financial management training

What Our Clients Say

"The Aurepheetz team truly understands the challenges we face as small business owners in Ghana. Their financial guidance has completely transformed how I run my business, and my profits have more than doubled in the last year."

Emmanuel Boateng

Electronic Parts Retailer, Accra

"As a market trader with limited education, I was afraid financial management would be too complicated for me. Aurepheetz created simple tools that I can actually use every day, and now I know exactly how much profit I'm making."

Comfort Addo

Textile Trader, Kumasi Central Market

"What sets Aurepheetz apart is their ongoing support. They don't just sell you a product and disappear - they're there to help you implement it and adjust as your business grows. That's made all the difference for me."

Ibrahim Yakubu

Hardware Store Owner, Tamale

About Aurepheetz